Determining the Pricing Strategy and Pricing the Products of Mobile Games: Mathematical Model Approach

In the technology era, new sectors, occupations, and products or services related to arise. Mobile gaming industry is one of those sectors with technological developments personal mobile devices. This sector rapidly growing in terms number companies, employees, games, financial income; however, this situation increases competition companies survive as if they succeed a sustainable profit from game by selling their services. These can be grouped into four which are itself, cosmetic products, in-application purchases, advertisements product placements during gameplay. study outlines two-staged decision process for deciding should priced how much charged every customer. The first stage an enumeration all sixteen alternatives pricing strategies game, in-game boost-ups, cosmetics advertisements, expert choose among would fit concerned game. second stage, mathematical model used price obtaining maximum company. Another also proposed differently each customer according psychological player profile decision-maker prefers such strategy. Implication extensions models discussed, real-life application presented study.